Simply Seeds and Plants is the online business of Orchard Nurseries at Terrington St John in Norfolk a leading grower of young plants to the garden centre and multiple retail trade.

Orchard are sweet pea specialists, growing in excess of 30 million plants a year and also grow significant quantities of other summer plants including over 100 varieties of Fuchsia. The autumn sees the greenhouses filled with colourful cyclamen. With a reputation for innovation and high quality our plants can be found on sale in such leading outlets as the Wyevale group, ASDA and Marks and Spencer as well as many independent stores and garden centres.

The online business was launched in 2006 under the brand ‘Simply Sweet Peas’ and the following year Fuchsias were added to our mail order offer. The business grew steadily and it soon became apparent that our web site and software were inadequate to service the business that we were quickly becoming.

After some searching a recommendation led us to consult AMO and we soon realised that, with their leading mail order solution and web experience, they would be the ideal partner to help us develop our internet business by building a new combined website and back office software.

‘We are delighted with our new website’ says Richard Massey, Commercial Director at Simply Seeds and Plants and a veteran of over 20 years in the horticultural mail order business ‘not only is it colourful and informative, it’s slick functionality makes the shopping experience so easy for the customer. We’ve been very impressed with AMO throughout the development process. Their deep understanding of e-commerce and creative skills have overcome all the hurdles we placed in their path in the build process. Moreover the AMO software gives all we could ask for in terms of marketing and order fulfilment. We look forward to working together in the years to come to grow our business’.